Photo by Hanna Lazar on Unsplash

I didn’t come into ghostwriting from content or publishing.

Before this, I spent 28 years as an entrepreneur, co-founding and running a Market & Social Research Firm.

That means:
• I’ve pitched and lost clients quite often
• I’ve hired, fired, and rebuilt teams. Some of them are now running their own research agencies or are in a CXO position
• I’ve seen strategies work—and quietly fail
• I’ve lived with uncertainty, not written about it

This matters.

Because when a founder speaks, much of what they say is implicit.

They assume context.
They skip the hard parts.
They minimise decisions that changed everything.

I don’t interview leaders like a journalist.

I listen like someone who has:
– Faced trade-offs
– Made irreversible calls
– Stayed accountable for outcomes

That’s my unfair advantage.

I don’t just capture what leaders say.
I help surface what they’ve been doing unconsciously for decades.