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Prateep Roy
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Nonfiction Ghostwriting
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Prateep Roy
Research-Driven Thought Leadership
Blog posts
Posts
What Is a Concernometer? Why Measuring Concern Matters More Than Measuring Attention
August 6, 2026
Parasocial Power: Why Influence Is Ultimately a Relationship
July 27, 2026
The Technology Is New. The Human Behaviour Is Not.
July 19, 2026
Why I Stopped Writing—And Why I’m Starting Again
July 13, 2026
Why most business books fail quietly, leadership books don’t.
January 24, 2026
My unfair advantage as a ghostwriter
January 24, 2026
Why most founders shouldn’t write their own book?
January 24, 2026
Is the creator economy a hype?
January 3, 2026
Are ghostwriters creators? Yes, they are!
January 3, 2026
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