(Photo by Takashi S on Unsplash)

Most business books expire quickly.

They are tied to:
• A dynamic market cycle
• A technology phase, which keeps changing
• A moment of success, which is non-ending, the beginning of the road

Leadership books last longer—for a simple reason.

They deal with:
• Judgment under uncertainty, mitigating problems silently
• Decision-making without complete information, gut-feel plus sixth sense from experience
• People, power, ethics, and responsibility, consolidation of resources

A business book says: Here’s what worked.
A leadership book asks: Why did this decision make sense then?

One is tactical, strategic
The other is reflective, insightful

Founders often think they want to write a business book.

What they actually have is a leadership book trapped inside their experiences.

The difference isn’t writing skill.

It’s framing.

And framing is where most good books are either elevated—or lost.