STORYTELLER

Prateep Roy

FEW WORDS, BUT BANG ON!

Tag: Advertising

  • Do Micro-influencers Leave a Better Influence Than Macro-Influencers in Marketing?

    Photo by Mark mc neill on Unsplash I’ve explained parasocial influencers and their impact on marketing earlier on Medium and also on my website. Now, let’s deep-dive further.  Influencers are in vogue and great demand, especially after the revolutionization of the internet and the rapid rise of social media. They have facilitated bridging the gap Read.

  • Why are Parasocial Influencers important in Marketing?

    Photo by Yan Ots on Unsplash Prelude Marketing is as cluttered as the market. The 4Ps of marketing is an age-old lesson taught to anyone trying their hands on marketing. To reiterate, it is Product, Price, Place, and Promotion. Post-globalization, ‘Promotion’/advertising/communication of the other 3Ps became a challenge, with the world shrinking to ‘one’ market, with a Read.

  • Who is the Parasocial Influencer in your life?

    Photo by Matej Spulak on Unsplash What is Parasocial? The Cambridge Dictionary defines Parasocial (adjective) as “involving or relating to a connection between a person and someone they do not know personally, for example, a famous person or a character in a book”. In my teens, Bruce Lee used to be my parasocial craze. I Read.