STORYTELLER

Prateep Roy

FEW WORDS, BUT BANG ON!

Tag: Influencer

  • Life should be meaningful, even if it is short.

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    Life should be meaningful, even if it is cut short. There are umpteen examples of great men and women whose lives were cut short, but they left behind an everlasting mark on the world in their respective, but varied fields. Let’s look at some of these great people. Swami Vivekananda (India): He died at the Read.

  • Why are Parasocial Influencers important in Marketing?

    Photo by Yan Ots on Unsplash Prelude Marketing is as cluttered as the market. The 4Ps of marketing is an age-old lesson taught to anyone trying their hands on marketing. To reiterate, it is Product, Price, Place, and Promotion. Post-globalization, ‘Promotion’/advertising/communication of the other 3Ps became a challenge, with the world shrinking to ‘one’ market, with a Read.

  • Who is the Parasocial Influencer in your life?

    Photo by Matej Spulak on Unsplash What is Parasocial? The Cambridge Dictionary defines Parasocial (adjective) as “involving or relating to a connection between a person and someone they do not know personally, for example, a famous person or a character in a book”. In my teens, Bruce Lee used to be my parasocial craze. I Read.