STORYTELLER

Prateep Roy

FEW WORDS, BUT BANG ON!

Tag: influencer-marketing

  • Do Micro-influencers Leave a Better Influence Than Macro-Influencers in Marketing?

    Photo by Mark mc neill on Unsplash I’ve explained parasocial influencers and their impact on marketing earlier on Medium and also on my website. Now, let’s deep-dive further.  Influencers are in vogue and great demand, especially after the revolutionization of the internet and the rapid rise of social media. They have facilitated bridging the gap Read.

  • Why are Parasocial Influencers important in Marketing?

    Photo by Yan Ots on Unsplash Prelude Marketing is as cluttered as the market. The 4Ps of marketing is an age-old lesson taught to anyone trying their hands on marketing. To reiterate, it is Product, Price, Place, and Promotion. Post-globalization, ‘Promotion’/advertising/communication of the other 3Ps became a challenge, with the world shrinking to ‘one’ market, with a Read.