STORYTELLER

Prateep Roy

FEW WORDS, BUT BANG ON!

Tag: Marketing

  • Are ghostwriters creators? Yes, they are!

    Photo by Richard Stachmann on Unsplash Is it a silly question? No, it’s not. The social media platforms have confused visibility with creation. The term creator has been diluted and is often used to mean ‘someone who posts under their own name’. It’s more of a platform-driven definition. The question is where ghostwriters fit into Read.

  • Why are writers known as content creators?

    Photo by: Grigorii Shcheglov on Unsplash I wondered, as I belong to a faraway yesteryear generation, trying to catch up with the supersonic Gen Z. And then, I searched and researched. I found the answer, the logic, and the way ahead for me in my endeavor as a ghostwriter. As I expected, the term “content Read.

  • Do Micro-influencers Leave a Better Influence Than Macro-Influencers in Marketing?

    Photo by Mark mc neill on Unsplash I’ve explained parasocial influencers and their impact on marketing earlier on Medium and also on my website. Now, let’s deep-dive further.  Influencers are in vogue and great demand, especially after the revolutionization of the internet and the rapid rise of social media. They have facilitated bridging the gap Read.

  • Why are Parasocial Influencers important in Marketing?

    Photo by Yan Ots on Unsplash Prelude Marketing is as cluttered as the market. The 4Ps of marketing is an age-old lesson taught to anyone trying their hands on marketing. To reiterate, it is Product, Price, Place, and Promotion. Post-globalization, ‘Promotion’/advertising/communication of the other 3Ps became a challenge, with the world shrinking to ‘one’ market, with a Read.

  • Who is the Parasocial Influencer in your life?

    Photo by Matej Spulak on Unsplash What is Parasocial? The Cambridge Dictionary defines Parasocial (adjective) as “involving or relating to a connection between a person and someone they do not know personally, for example, a famous person or a character in a book”. In my teens, Bruce Lee used to be my parasocial craze. I Read.