Prateep Roy
FEW WORDS, BUT BANG ON!
Tag: parasocial-relationships
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Why are Parasocial Influencers important in Marketing?
Photo by Yan Ots on Unsplash Prelude Marketing is as cluttered as the market. The 4Ps of marketing is an age-old lesson taught to anyone trying their hands on marketing. To reiterate, it is Product, Price, Place, and Promotion. Post-globalization, ‘Promotion’/advertising/communication of the other 3Ps became a challenge, with the world shrinking to ‘one’ market, with a Read.
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Who is the Parasocial Influencer in your life?
Photo by Matej Spulak on Unsplash What is Parasocial? The Cambridge Dictionary defines Parasocial (adjective) as “involving or relating to a connection between a person and someone they do not know personally, for example, a famous person or a character in a book”. In my teens, Bruce Lee used to be my parasocial craze. I Read.
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