Tag: digital trust

• Parasocial Power: Why Influence Is Ultimately a Relationship

  July 27, 2026

  Thought Leadership

  Graphic is AI-generated For years, the digital world has measured influence with numbers: Followers, subscribers, views, likes, and shares. The larger the numbers, the greater the assumed influence. Entire industries, from advertising to politics, have adopted this assumption. Marketing budgets are allocated based on audience size. Brands negotiate with creators using follower counts. Media rankings… Read.