Tag: Thought Leadership

• What Is a Concernometer? Why Measuring Concern Matters More Than Measuring Attention

  August 6, 2026

  Concernometer

  Introducing a new framework for understanding influence in the digital age. We Measure Almost Everything—Except What Actually Drives Action The digital economy is obsessed with metrics. Followers, views, likes, comments, shares, watch time, click-through rates. Every platform promises another dashboard. Every marketer asks for another report. Every influencer celebrates another milestone. Yet one uncomfortable question… Read.

• Parasocial Power: Why Influence Is Ultimately a Relationship

  July 27, 2026

  Thought Leadership

  Graphic is AI-generated For years, the digital world has measured influence with numbers: Followers, subscribers, views, likes, and shares. The larger the numbers, the greater the assumed influence. Entire industries, from advertising to politics, have adopted this assumption. Marketing budgets are allocated based on audience size. Brands negotiate with creators using follower counts. Media rankings… Read.