Prateep Roy

Prateep Roy

Research-Driven Thought Leadership

Tag: Thought Leadership

  • Parasocial Power: Why Influence Is Ultimately a Relationship

    Graphic is AI-generated For years, the digital world has measured influence with numbers: Followers, subscribers, views, likes, and shares. The larger the numbers, the greater the assumed influence. Entire industries, from advertising to politics, have adopted this assumption. Marketing budgets are allocated based on audience size. Brands negotiate with creators using follower counts. Media rankings… Read.