Category: Parasocial Power

• What Is a Concernometer? Why Measuring Concern Matters More Than Measuring Attention

  August 6, 2026

  Concernometer

  Introducing a new framework for understanding influence in the digital age. We Measure Almost Everything—Except What Actually Drives Action The digital economy is obsessed with metrics. Followers, views, likes, comments, shares, watch time, click-through rates. Every platform promises another dashboard. Every marketer asks for another report. Every influencer celebrates another milestone. Yet one uncomfortable question… Read.

• The Technology Is New. The Human Behaviour Is Not.

  July 19, 2026

  Marketing, Parasocial Power

  AI generated graphic Why I believe understanding influencer marketing requires us to look beyond reach, engagement, and algorithms Anthropology taught me something about influence that marketing sometimes forgets. People do not make decisions in isolation. We belong to groups. We observe others. We imitate people we admire. We trust some voices more than others. Our… Read.