Category: Parasocial Power

• The Technology Is New. The Human Behaviour Is Not.

  July 19, 2026

  Marketing, Parasocial Power

  AI generated graphic Why I believe understanding influencer marketing requires us to look beyond reach, engagement, and algorithms Anthropology taught me something about influence that marketing sometimes forgets. People do not make decisions in isolation. We belong to groups. We observe others. We imitate people we admire. We trust some voices more than others. Our… Read.